The campaign to reinforce the branding of the Center for Culinary Arts (CCA Manila) as the country's top culinary school is composed of a healthy mix of traditional and online communication strategies. These stories highlight the school's expertise, curriculum, faculty, and success stories. Through the years, the consistent communication allowed CCA Manila to conquer the culinary world, allowing it to partner with the world's best institutions, garner the respect of its peers, and immerse its students with the best kitchen practices.

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CCA Manila has also overcome challenges wrought by the pandemic. It has moved to its sprawling campus in the University of the Philippines Taguig. Its strategic location, well-appointed facilities and experienced faculty is a boon for all aspiring culinarians.