We further emphasized the leadership of BYD, the leading Asian automaker of electric vehicles (EVs) as the world’s no. 1 EV brand. This is supported by data and compelling sales figures. The messaging should clearly communicate that BYD has clearly surpassed Tesla especially in terms of growth and production.

In our subsequent campaign, we carefully weaved through misconceptions about the new dealership position of BYD, Solar Transport amid the new distribution agreement of AC Motors of BYD. Solar Transport, AC Motors and BYD are now partners in their advocacy in pushing zero emissions mobility in the Philippines.